"Empowering Strategic Communication"
Info: Under the leadership of the Ministry of Communication, this initiative committed to
delivering clear, consistent, and credible messages that reflect Malaysia’s strong commitment
on good governance and anti-corruption efforts through legal and policy reform.
Initiatives:
1. Strategic Communication Planning
Outlines key messaging, audience target, and media strategies to improve public
awareness and international perception on Malaysia’s good governance and anticorruption efforts;
o Development of the CPI Communication Plan;
o Formation of the CPI Nucleus Team.
2. Strengthening Communication Infrastructure
Enhancing the platforms and tools used to communicate Malaysia’s good governance
and anti-corruption agenda to be clear, consistent and effective.
o Launch of the CPI Portal
o Nationwide CPI Branding Campaign
3. Engagement with Experts and Stakeholders
Building credibility and improving communication strategies through collaboration
with international experts and targeted stakeholder engagements via;
o Consultations with International Experts (e.g. V-DEM);
o Sentiment Analysis and Targeted Group Engagement
4. Multi-Channel Media Outreach
Expanding the use of diverse media platforms to strengthen the reach and impact of
good governance and anti-corruption messages.
o Communication efforts are being enhanced through electronic, digital and
advertorial media, alongside targeted engagement sessions with key groups,
including CPI survey respondents.
5. International Visibility and Diplomacy
Strategic Collaboration with International Bodies
o Regular engagement with entities such as UNODC, IMF, World Bank, and
UNCAC to reinforce Malaysia’s position as a country committed to
transparency, good governance, and anti-corruption excellence.
Ahli-ahli:
• Kementerian Komunikasi (Peneraju)
1. Suruhanjaya Pencegahan Malaysia (SPRM)
2. Institut Integriti Malaysia (IIM)
3. Bahagian Hal Ehwal Undang-Undang (BHEUU), JPM
4. Wakil FG 1 hingga FG 5
5. Transparency International Malaysia (TI- Malaysia)
6. Pertubukan Anti Korupsi (PAKAR)
7. Ahli Akademik
FG 6 ini bertanggungjawab untuk memantau survei dari institusi berikut:
1. Varieties of Democracy (V-Dem)