"Empowering Strategic Communication"
Info: Under the leadership of the Ministry of Communication, this initiative committed to delivering clear, consistent, and credible messages that reflect Malaysia’s strong commitment on good governance and anti-corruption efforts through legal and policy reform.
Initiatives:
Strategic Communication Planning
Outlines key messaging, audience target, and media strategies to improve public awareness and international perception on Malaysia’s good governance and anti-corruption efforts;
Development of the CPI Communication Plan;
Formation of the CPI Nucleus Team.
Strengthening Communication Infrastructure
Enhancing the platforms and tools used to communicate Malaysia’s anti-corruption efforts agenda clear, consistent and effective.
Launch of the CPI Portal
Nationwide CPI Branding Campaign
Engagement with Experts and Stakeholders
Building credibility and improving communication strategies through collaboration with international experts and targeted stakeholder engagements via;
Consultations with International Experts (e.g. V-DEM);
Sentiment Analysis and Targeted Group Engagement
Multi-Channel Media Outreach
Expanding the use of diverse media platforms to strengthen the reach and impact of good governance and anti-corruption messages.
Communication efforts are being enhanced through electronic, digital and advertorial media, alongside targeted engagement sessions with key groups, including CPI survey respondents.
International Visibility and Diplomacy
Strategic Collaboration with International Bodies
Regular engagement with entities such as UNODC, IMF, World Bank, and UNCAC to reinforce Malaysia’s position as a country committed to transparency, good governance, and anti-corruption excellence.